The document is put in place in order to adduce adequate privacy and data protection safeguards in connection with the Processor’s delivery of services to the Controller, in accordance with the EU Data Protection Directive 95/46/EC.

Glimr – Ad Platform Privacy Policy

EU-U.S. Privacy Shield

Glimr participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework. Glimr is committed to subjecting all personal data received from the European Economic Area (EEA), in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. 

Glimr's Data Platform Privacy Policies, below, describe the types of personal data Glimr collects and the purposes for which it does so. Residents of the EEA have the right to access the personal information that Glimr maintains, and in some cases, may have the right to correct or amend information that is inaccurate or has been processed in violation of the Privacy Shield Principles, to the extent allowed by law. 

Glimr is responsible for the processing of personal data it receives, under the Privacy Shield Framework. Glimr complies with the Privacy Shield Principles for all onward transfers of personal data from the EEA, including the onward transfer liability provisions.

Residents of the EEA with inquiries or complaints regarding this Privacy Policy should first contact Glimr via the contact information listed in the Website Privacy Policy below.


Effective Date: Aug 10, 2017

This privacy policy explains how Glimr (“we,” “us,” “our”) and our partners collect, use, and share information via our mobile location tracking service. (“Services”).

Overview of GLIMRS Services

Glimr is a data tracking platform specializing in location powered ads. Our Services link offline behaviour and historic location data to online browsing of our partners apps and websites to help brands to reach audiences that are most likely interested in their product or service. 

Glimr adheres to the Digital Advertising Alliance’s (“DAA”) self-regulatory principles, the Internet Advertising Bureau (“IAB”) UK’s Good Practise Principles for Online Behavioral Advertising and the European Interactive Digital Advertising Alliance’s (“EDAA”) self-regulatory principles.

Data Collection & Use

We may collect various types of information from mobile devices using, scripts, software development kits (“SDK”), or other similar techniques. These technologies are used to collect digital actions of users that visit and use mobile websites and applications, or interact with ads presented in mobile websites and applications of our platform members. We also receive other data (e.g., demographic information) from third parties that we combine with the data we collect or derive through the Services.

The data we collect can include a device identifier, browser and operating system type and version, device type, and other data from or about a mobile device including location related data, as well as information about users’ web viewing and application use. This data may be collected over time across different apps, websites, browsers or devices. We may also derive physical address information from the location information we receive or collect from mobile devices, such as for the stores and other places the device frequents. We retain data used for interest-based advertising only as long as we have a legitimate business purpose to retain such data, or as otherwise required by applicable law.

We may use data for purposes including analytics; research; reporting; attribution; Service enhancements and other business operations; predicting possible relationships among different browsers and devices; differentiating and/or associating multiple device users as well as associating devices or users with locations such as a household or workplace; frequency capping; and in multiple ways to make ads more relevant. For instance, we may use the location related data to present ads from a local business or use that and other data we collect to deliver ads that the user may find more relevant to their interests. Another example would be using this data to create “segments” – groups of users that are inferred to share similar interests.

Data Sharing

We never share the data that we collect about devices and users with affiliates, third party partners.

We may transfer data in the event of an acquisition or merger with another company, including at bankruptcy.